Lorde wipes social media accounts - Is a New Era on the Horizon?

On August 12, her Instagram and X/Twitter feeds have been completely cleared. Fans now speculate she is set to announce some new music.

Lorde’s Social Media Disappearance Fuels Speculation

The enigmatic pop star Lorde, known for hits like "Ribs" and "Royals," has mysteriously wiped all her social media accounts, sparking intense speculation among fans. As of August 12, her Instagram and X/Twitter feeds have been completely cleared, leaving her followers buzzing with theories about what could be coming next. The abrupt move has many convinced that a major announcement, possibly new music, is imminent.

The sudden disappearance has ignited a flurry of reactions online. "The album is really coming this time, omg!!!" one fan exclaimed, while another expressed a mix of emotions: "As excited as I am for her new era, am I the only one who hates when musicians do this?" This isn’t the first time Lorde has used social media to drop hints, but the complete wipe has taken things to a new level, suggesting that something big might be on the horizon.

Hints of New Music and the Start of a “New Era”

Before vanishing from social media, Lorde teased her fans with a tantalizing snippet of new music. Just last month, she posted a brief one-second video on her Instagram Story from inside the studio. The clip featured a beat with hints of dance and techno, as Lorde herself bopped along, captioning it with: “will be back in touch.” The tease was enough to send her fanbase into a frenzy, with many hoping it signals the start of a new era in her music career.

The Build-Up: Teasing New Music Since 2023

Speculation about Lorde’s next move has been simmering since 2023, when she hinted at new music through various cryptic social media posts. During her set at Øya 2023, where she continued the “Night Vision edition” of her ‘Solar Power’ tour, the speculation reached a peak. Described by NME as “a far more minimal affair” than her previous colorful performances, her new set exuded a darker, more intense vibe. This shift in tone has led some fans to believe that her upcoming music could reflect a similar transformation.

A New Era in the Making?

The idea of a “new era” has been further fueled by Lorde’s own words. Last year, she promised fans a glimpse of something new, stating, “No, this is not the start of anything out there, just want u to know there’s a light on inside me... show it to you soon.” As anticipation builds, fans are left wondering whether the social media wipe is the final clue before a major reveal.

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